design portfolio 2.0 grid adjustments.indd

3.

Discover Define Develop

Deliver

I have chosen McDonald’s as the client. In their restaurants there are already Apple iPads readily available today for customers to use with a small selection of games to play, aiming at younger children. Who?

Why?

Adding to the Apple presence throughout the restaurants through the pairing of the games and seating area. Additional comfort when gaming adding a sense of brand relationship with the iPads.

Help push subscriptions to the gaming platform.